Ethan Dupont ☺
Boston/Philadelphia
UO Summer Class
I was given the opportunity to design the identity
for the 2022 Urban Outfitters Summer Class campaign, an exclusive apparel and accessories assortment designed by five interns from URBN’s “Summer Class” Internship Program – a 10-week design internship for students attending Historically Black Colleges and Universities (HBCU’s).
Building on the success of the inaugural Summer Class Collections, the latest designs were crafted in collaboration with Morehouse College, Tennessee State University, North Carolina Central University, North Carolina Agricultural and Technical State University, and Hampton University, providing students from these institutions with an unprecedented opportunity to showcase their creative talent.
Proceeds from this year's Summer Class Collections support a $55K donation to the participating Historically Black Colleges and Universities. Scroll down to get to know the students and what learn about their unique designs. Designers include:
-
Mike Tambashe, North Carolina Central
-
Bishr Burns, Morehouse College
-
Faith Reeves, Tennessee State University
-
Sade Holt, Hampton University
- Mya Harris, North Carolina Agricultural
and Technical State University
Art Direction: Jackie Jensen
https://www.urbanoutfitters.com/uo-community-summer-class-22
It’s Hot Campaign
For the 2024 It’s Hot Campaign I was tasked with designing the main art layers that was used across the Urban Outfitters digital and physically spaces. With additional designs from Senior Designer Hannah Mack, we created fruit inspired stickers as well as different burn/torn textures to enhance the campaign. I was then able to make various compositions to help support the overall art direction.
Additonal Design: Hannah Mack, Jackie Jensen
G.T.F.O 2023 Campaign
I was tasked with creating the main assets and compostions for Urban Outfitters G.T.F.O Campaign for Fall 2023. I created various collages, illustrations, and main wordmark for the digital experience that went across web platforms and emails.
Art Direction: Jackie Jensen
Additonal Design: Jackie Jensen, Marcus Frye Boyd, Amelia Alves Dupont
Gift Cards
A project that is always fun to be a part of is the Digital Gift Cards on the Urban Outfitters website. The requirements usually are to follow the intial art direction in color and form but outsitde of that, I am allowed to really pitch anything within the realm of the requests. This has allowed me to try different illustrations, collages, type moments, and textures to make these a really experimental and fun project.
Art Direction: Jackie Jensen
Additonal Design: Kyla Irizarry, Hannah Mack
https://www.urbanoutfitters.com/gift-cards
Singles Day 2023
For Urban Outfitters’ Singles Day, which consisted of various music artist’s singles printed on vinyl for limited release, I helped lead designer Hannah Mack create various motion compositions and assets, which ultimately were used across Spotify and Instagram.
Art Direction: Jackie Jensen
Additonal Design: Hannah Mack
Holiday 2023
I was fortunate enough to create assets for UO’s Holiday 2023 seasonal direction used across various promos, gift cards, and other web assets, creating a pack of illustrations for the festive season.
Art Direction: Jackie Jensen
Additonal Design: Jackie Jensen, Ethan Mcgowan,
Nicole Morris, Kyla Irizarry, Hannah Mack, Marcus Frye Boyd
Poor Dad
Over the last few seasons, I have collaborated with North Carolina clothing brand Poor Dad, helping develop ad campaigns and web support, even creating a wordmark that translated onto product.
Additonal Design: Mike Tambashe